Improving human movement performance across all parts of life

Our AI-powered technology provides analytics to improve performance while minimizing injuries in sports, fitness, and our everyday lives. With a passion for movement and health, we endeavor to put human interaction at the center of coaching and training.

"Uplift Labs Is Putting ‘A Performance Lab in Your Pocket’ by Turning iPhones into Biomechanical Tools"

“Motion Capture Platform Built For Golf Goes Beyond Hitting Bays”

“Startups to Watch: Uplift Labs hopes its app gives pro athletes a competitive advantage”

“An Apple and Tesla exec who quit to build his own startup now has a star-studded list of investors”

“Baseball Scouts Call In Artificial Intelligence Help From the Bullpen”

Founding Team

sukemasa kabayama

Sukemasa Kabayama

Co-Founder and CEO

Masa has held leadership roles at top global companies with a focus on innovation. Most recently as President of Tesla Motors Japan, he led the launch and market expansion strategy for the Model S. Prior to Tesla, Masa was Director of Education at Apple Japan, responsible for launching the iPad in the education sector and Country Manager at LEGO Education.

jonathan wills

Jonathan Wills

Co-Founder and CTO

Jonathan is an engineer and entrepreneur with over 14+ years of experience. He was CEO & founder of Lumific, an intelligent photo management service, which was acquired by GoPro in 2015. At GoPro, he managed the computer vision team and built video-understanding technologies for smart video editing. Earlier in his career, he worked in the motion picture industry.

rahl rajan

Rahul Rajan

Co-Founder and Chief AI Officer

Rahul has 8+ years of experience designing and building context-aware systems. His expertise lies in Human-Computer Interaction. For his thesis, he built one of the first proactive systems to estimate real-time driver task load to reduce driver distraction. Rahul received his Ph.D. in Considerate Systems from Carnegie Mellon University.


In our relentless pursuit of innovation and excellence, we’ve collaborated with industry leaders on product validation, operational support, and elevating female athletes. We’re honored to stand beside these partners in our quest to advance human performance and well-being while fostering a more equitable world.

Investment Profile

Uplift is supported by a roster of world-class institutional and individual investors, including renowned professional athletes like Seth & Callie Curry, David DeCastro, Eric Gagne, Marc Gasol, Andrew Luck and Renee Montgomery, alongside accomplished Olympian medalists including Kosei Inoue, Kosuke Kitajima, and Yuki Ota.

“This technology is game-changing in its ability to help athletes reduce injuries, potentially identify the next generation of talent and allow everyday athletes accessibility to technology that we use at the professional level. Uplift is ushering in a new era of sports analytics and I’m excited to be part of such a promising company.”

Seth Curry
Business Insider July 2022

Join us as we transform the global movement landscape